Stories by Mark Devlin
How empathy and transparency save brands in a crisis
Yesterday
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customer service
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transparency
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public relations
In times of crisis, brands can salvage their reputations by prioritising empathy and transparency, transforming potential outages into trust-building moments.
Networks down but trust up: How to communicate when outages hit
4 days ago
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cx
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martech
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customer service
When network outages occur, effective communication becomes crucial; organisations must act swiftly to reassure customers and preserve trust.
How CFOs can protect shareholder value when a crisis hits
Last week
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cybersecurity
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digital media
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transparency
CFOs are increasingly tasked with safeguarding shareholder value during crises, requiring effective communication to maintain confidence amidst uncertainty.
How giving Stock Exchange announcements a human touch can boost Your brand
This month
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cfo
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stock exchange
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transparency
Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.
The critical role of PR in mitigating risk during mergers & acquisitions
This month
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cfo
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m&a
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digital strategy
In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.
Is your accounts team eroding your corporate brand?
This month
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cx
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martech
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personalisation
Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.
How to prevent brand erosion by your accounts team
Last month
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data analytics
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cx
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martech
Effective accounts management not only collects debts but solidifies your brand's reputation, turning payment struggles into loyalty-building experiences.