AutoVRse launches VR campaign for workplace safety training

AutoVRse has launched a new campaign aimed at transforming workplace safety training through virtual reality (VR) technology, with a specific focus on high-risk industrial environments.

The #TrainSafeWithVR campaign seeks to highlight the potential of immersive technologies in reducing workplace accidents and enhancing safety awareness across various sectors. The campaign was introduced during National Safety Week in India, which advocates for workplace safety practices.

By utilising VR technology powered by artificial intelligence, AutoVRse offers training solutions for various industries to address Dangerous, Impossible to recreate, Rare, and Expensive (DIRE) scenarios. VR allows for realistic simulations of hazardous situations, providing a risk-free environment for employees to practice emergency responses and technical skills.

Workplace accidents continue to pose significant challenges, particularly in industries such as manufacturing and pharmaceuticals. In 2024, the manufacturing sector in India alone reported 240 workplace accidents resulting in over 400 fatalities and 850 serious injuries.

"Industries must reconsider their approach to safety training as industrial operations become more complex and dangerous," stated Ashwin Jaishanker, Chief Executive Officer of AutoVRse. "Traditional methods struggle to replicate real-world dangers, while younger, digitally native employees prefer immersive, interactive learning experiences. VR training bridges this gap by providing a risk-free, engaging, and effective way to practice safety protocols."

Research indicates that VR-based training improves knowledge retention by 75% over conventional methods, while also reducing training time by 40%. Additionally, interactive training programs have a 90% engagement rate among Gen Z employees, compared to 30% with traditional classroom training.

Several industrial companies have reported success after integrating VR technology into their safety training programs. Ultratech Cement has seen a 45% reduction in safety incidents across 55 plants by implementing VR training for its workforce of 60,000 employees. In the cement industry, hazards such as exposure to high temperatures and toxic dust are commonplace, making VR simulations an effective method for practice.

Similarly, JSW Steel reported a 37% increase in safety compliance among new employees following the introduction of VR training modules. These modules have been particularly beneficial for the lancing operation, a critical process in blast furnace maintenance. VR allows employees to learn and master safety protocols virtually, before facing real-life conditions.

These examples demonstrate the effectiveness of VR-based safety training in enhancing workforce preparedness and operational efficiency. The use of VR in training provides realistic, hands-on practice without the risk, thus greatly reducing the likelihood of accidents and improving overall safety compliance.

AutoVRse's new campaign is in line with the 2025 National Safety Week theme: 'Empowering the Next Generation of Safety Leaders'. As part of this initiative, AutoVRse collaborates with major industrial players to implement immersive training programs to overcome critical safety challenges.

"With this campaign, we aim to set a new standard for industrial safety training," added Jaishanker. "By leveraging VR technology, companies can ensure that every worker is better prepared, more confident, and ultimately safer on the job."