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CDSL launches multilingual services in silver jubilee celebration
Thu, 25th Jan 2024

SEBI Chairperson Smt. Madhabi Puri Buch has officially launched two new multi-lingual initiatives by Central Depository Services (India) Limited (CDSL), in celebration of its silver jubilee. The unique initiatives are designed to simplify processes and make the capital market landscape more accessible, reflecting CDSL's continued commitment to inclusivity.

The first initiative is an updated investor CAS, allowing investors to now receive their individual statements in a choice of 23 diverse Indian languages. The 'Apka CAS – Apki Zubaani' initiative is CDSL's innovative solution to enhance accessibility by offering investors a consolidated view of their securities, held in a demat account, in their preferred language.

CDSL has also launched a multi-lingual chatbot named 'CDSL Buddy Sahayta 24*7' on its website. Initially available in four languages, the chatbot aims to foster self-sufficiency among investors by providing assistance around the clock. It supports investors by guiding them through the intricacies of the company's securities markets.

Aside from unveiling these new initiatives, CDSL continues to promote market awareness, particularly in the areas of cybersecurity and financial literacy. A thought leadership report, created in collaboration with KPMG, titled 'Reimagine Digital Trust in Capital Markets', was unveiled at the silver jubilee event. This report provides key insights from CDSL's recent Cyber Security Symposium, highlighting global financial interconnectedness and the importance of digital trust.

The 'Neev' campaign, which is part of CDSL's 25th-anniversary celebration, was also successfully concluded. This campaign involved spreading financial literacy across 25 cities and reaching out to diverse communities such as armed forces and rural areas. This underlines the company's commitment to promoting financial literacy awareness across the country.

Shri Nehal Vora, MD & CEO, spoke about the successful journey and the recent initiatives at the silver jubilee event, "As we celebrate 25 years of our incredible journey, it is our distinct honour to witness the SEBI Chairperson launch CDSL’s pivotal initiatives."

He added, "Guided by our core value of inclusivity, these new launches are a key milestone for us. Inclusive Trust is that one driving force which we see as CDSL’s core ethos as we journey from Silver to a Century. Our aspiration is to venture into every realm necessary to build and elevate Inclusive Trust."

"Whether it entails leveraging technology to empower each investor equitably, fortifying secured access to platforms, or empowering investors to achieve self-sufficiency through effective financial education and tools transcending language barriers – our vision is clear. The only language we speak is that of inclusive trust, envisioning a united CDSL, where our ethos resonates with unified trust.", he concluded.