Conviva named Visionary in 2025 Gartner Magic Quadrant ranking

Conviva has been named a 'Visionary' in the 2025 Gartner Magic Quadrant for Digital Experience Monitoring.

The Magic Quadrant, produced by Gartner, evaluates digital experience monitoring providers based on ability to execute and completeness of vision, positioning vendors as either Leaders, Challengers, Visionaries, or Niche Players. Conviva has been positioned as a Visionary in the 2025 assessment, signifying recognition for its strategic direction within the sector.

Recognition for approach

Conviva provides performance analytics to digital businesses, helping organisations monitor and understand engagement across apps, websites, and AI agents. The company's platform is designed to offer visibility into IT infrastructure and align digital experience with business outcomes such as purchases, bookings, or resolved support issues.

Chief Executive Officer of Conviva, Keith Zubchevich, stated:

"It's an honor for Conviva to be recognized by Gartner as a Visionary. Our mission is to transform every consumer experience across apps, websites, and AI agents into actionable, outcome-based intelligence. Having led the streaming video market for more than a decade, we know that customer experience is the key driver of engagement and outcomes for every digital business-but unlocking this intelligence and making it truly actionable requires innovation that goes beyond today's tools and technologies. We're now extending that expertise to all digital products and Agentic experiences, in real time and at any scale."

According to the company, its platform extends real-time video experience monitoring with analytics technology that has been utilised at scale in environments where user experience is critical. It now aims to connect customer experience data to tangible business results and improve the predictability and reliability of digital operations.

Expanding uses across industries

The Conviva platform aggregates and analyses data for product, marketing, and engineering teams in sectors including eCommerce, travel and hospitality, software, and media and entertainment. By providing a unified analytics solution, the platform enables these teams to not only identify what happened but also analyse the underlying causes.

Conviva states that its system helps organisations:

• Connect consumer experience and engagement patterns to business outcomes
• Deliver real-time, AI-powered intelligence for rapid insight and action
• Unify fragmented operational data from various sources into a single view
• Drive growth and customer trust by aligning departments around measurable results such as growth, retention, and satisfaction

The company claims its platform's client-side telemetry and integration abilities allow customers to collect and analyse operational data in real time, aiding decision makers to respond quickly to emerging issues or performance bottlenecks.

Customer feedback

Conviva holds an overall rating of 4.8 out of 5.0 stars on Gartner Peer Insights as of October 29, 2025. Several customer testimonials were released as part of the announcement.

One Product Manager said: "As a Product Manager, I found Conviva to be invaluable in providing real-time insights into user engagement and system performance. It helps a lot with issue resolution, optimization, as well as editorial and product decisions. The support team is responsive and helpful."

An Engineer commented: "Conviva proved to be the right choice, and quickly became one of the main sources of truth in the company."

Another Product Manager added: "Product easily grows with our need, connects smoothly with our system, and lets us tailor it to our workflow. it works well overall. "

One Engineer stated: "Conviva is exceptional in integration, support, and customization of their product to cater our needs."

A Developer said: "I have worked in partnership with Conviva for more than 5 years now, always had a great experience with the product and its services. "

Platform function

Conviva describes its technology as being able to transform fragmented signals from websites, applications, and AI agents into a comprehensive data source. This approach is designed to improve the visibility of digital operations, support more reliable performance, and assist digital businesses in gaining insights into consumer behaviour and outcomes at scale.

The Gartner Magic Quadrant recognises digital experience monitoring vendors for their vision and execution relative to market needs. The inclusion of Conviva as a Visionary for 2025 marks recognition by the analyst firm of its platform's ongoing contribution to the field.