Gamified healthcare apps market set to hit USD $31 billion

The global market for gamification mobile applications in the healthcare sector is expected to experience significant growth over the next decade. According to Fact.MR, a market research and competitive intelligence provider, the market is projected to reach a valuation of USD $4.48 billion by 2024, expanding at a compound annual growth rate (CAGR) of 21.4% from 2024 to 2034. By 2034, the market size is anticipated to reach USD $31,168.1 million.

The rising prevalence of chronic diseases such as cardiovascular diseases, cancer, obesity, and diabetes is identified as a primary factor driving demand for gamified mobile health applications. An OECD report indicates that over one-third of adults are affected by long-term ailments, with 43% of the low-income population diagnosed with chronic conditions. It is expected that both the cost and prevalence of these diseases will grow in the upcoming years. By 2030, the global expenditure on managing chronic diseases could exceed USD $47 trillion, as noted in "The Burden of Chronic Disease" article.

Gamification in healthcare has been gaining traction, partly due to its adoption in educational settings and its applicability in health management. The integration of artificial intelligence and machine learning into wearable and handheld devices has further fueled the growth of gamified healthcare applications.

The report identifies several leading companies contributing to innovation in this sector, including Mango Health, Propeller Health, Omada Health, Fitbit Health Solutions, Akili, Big Health, Calm.com, Headspace, Sleep Cycle, Lumi Health, and Healthy365. These companies are noted for their focus on research and development, particularly in communication technologies and mobile computing.

Fact.MR also highlights the potential for gamified applications to engage users through design elements such as progress bars, leader boards, and point systems, which enhance user interaction. Such interactive features are crucial in patient engagement solutions, which are becoming increasingly necessary due to the penetration of smartphones and advancements in AI technology.

Recent industry updates include a collaboration between UC Davis Health and Propeller Health. The partnership aims to provide personalised treatment for high-risk patients with asthma and chronic obstructive pulmonary disease (COPD), intending to improve health outcomes.

The report also underlines the influence of upcoming technological advancements on the sector. According to the GSMA, there are promising developments in 5G technology that are expected to stimulate investment in digital healthcare solutions. In 2023, there were approximately 4.7 billion mobile internet users, representing a penetration rate of 58%, with expectations that this will rise to 68% by 2030.

These factors are projected to create extensive opportunities for both existing market leaders and new entrants as the penetration of mobile technology continues to increase, paving the way for significant advancements in the healthcare sector.