Incubeta has announced Ash Rane as its new Client Director for Data in the Asia-Pacific (APAC) region. This appointment follows the company's acquisition of Persuasion and the promotion of Sam Shennan to the role of Regional CEO, APAC.
Ash Rane brings over two decades of experience across various industry verticals, including finance, government, ecommerce, and travel. Prior to joining Incubeta, he served as the Global Director for Cloud and Martech at Xpon, where he focused on maximising clients' media budgets by targeting campaigns effectively. He also held prior roles as Principal Analytics Consultant and later as Data and Analytics Director at Jellyfish, where he specialised in optimising marketing spends through the Google Marketing Platform.
As the new Client Director for Data in the APAC region, Rane will be addressing key challenges faced by the marketing industry, such as evolving privacy laws and changing user expectations. His role will involve ensuring that clients can clearly communicate a fair value exchange, thereby enabling Incubeta to develop expert analytics-backed, first-party data strategies.
Commenting on his new role, Ash Rane said, "I am excited to join such a global brand and look forward to wielding data to drive media objectives for clients in the APAC region. My main objectives will be to take the amazing work that Incubeta UK and US have been doing across cloud and marketing and bring it to the APAC region, focusing first on ensuring all APAC-based clients are on a growth plan to success."
In addition to leveraging his experience in the data and analytics industry, Rane aims to introduce new procedures and processes that will utilise Artificial Intelligence to enhance the team's offerings. This will help clients scale their capabilities and build upon Incubeta's solid foundation by implementing measurement plans, journey mappings, and personalised maturity pathways.
Sam Shennan, Regional CEO of APAC at Incubeta, expressed his enthusiasm regarding Rane's appointment, saying, "We are thrilled to welcome Ash to our global team. His extensive knowledge and demonstrated expertise will be instrumental in extending advanced data strategies and innovative solutions to the APAC region. Ash's involvement will undoubtedly strengthen our GCP and Analytics capabilities and support our clients in achieving their marketing goals."
Incubeta partners with a variety of well-known brands in Australia and the APAC region including Rebel Sport, Bonds, Freedom, Toyota, ING, and NRMA. Ash Rane's appointment is seen as aligning with the company's commitment to providing unparalleled service and innovative solutions in the dynamic digital landscape.
Rane's focus will also be on building Incubeta's already extensive Google Cloud Platform (GCP) and Analytics offerings. He aims to use his insights into data and media objectives to expand these services for clients in the APAC region.
Shennan added, "Ash's extensive background in leveraging data and driving client success will be invaluable as we navigate the evolving marketing landscape. His appointment underscores our dedication to maintaining our leadership in digital marketing and data analytics."
Incubeta’s recent acquisition of Persuasion and Rane’s appointment reflect the company’s ongoing efforts to enhance its data-driven marketing strategies. The company continues to invest in innovative solutions that meet the needs of its diverse clientele, ensuring that they can efficiently navigate and thrive in the ever-evolving marketing environment.
