Simpler Today AI secures INR ₹20 lakh for legal AI

Simpler Today AI has secured INR 20 lakh from IIT Mandi iHub and HCI Foundation through the Startup India Seed Fund Scheme.

The legal services company will use the funding for product development, research, and expansion of its legal AI system for India's justice sector. Backed by PracSys Law Firm, it describes itself as an end-to-end legal services provider that combines software with legal professionals.

Its platform is designed to help citizens manage legal issues from an initial complaint through to resolution. It covers fraud, police matters, property disputes, workplace cases, family matters, financial disputes, contracts, business compliance, trademark registration, and responses to legal notices.

The system has been deployed in 29 police stations in Raigad, Maharashtra, where it serves more than 35 lakh citizens. It supports more than 30 laws and acts and more than 100 legal use cases through a multilingual conversational interface.

According to the company, the platform helps users understand their legal rights, assess the seriousness of an incident, draft structured complaints, and receive guidance on the next procedural steps. It is also designed to work with law enforcement and legal institutions by improving the quality of information submitted at the start of a case.

Justice backlog

The funding comes against the backdrop of a large case backlog in India's courts. Simpler Today AI pointed to more than 50 million pending cases across the legal system, with delays in legal awareness, complaint filing, and procedural clarity adding pressure on courts and police.

The company argues that intervention at the earliest stage of a dispute could improve complaint quality and reduce ambiguity before a case reaches the courts. It says the platform has already handled thousands of legal interactions and produced hundreds of structured complaints.

Amit Shukla, co-founder of Simpler Today AI, linked the funding to that broader challenge. "This support from IIT Mandi iHub and HCI Foundation under the Startup India Scheme is a strong validation of our belief that legal access is foundational to national security and inclusive growth. India needs indigenous AI systems that deeply understand its laws, languages, and institutions. This funding will help us strengthen our legal intelligence stack and accelerate our mission of making justice accessible, affordable, and actionable for every citizen," he said.

Founder record

Shukla previously founded EasyGov, an AI-based governance platform acquired by Reliance Jio. According to the company, that technology was later deployed at national scale for social protection delivery.

The investment also gives IIT Mandi iHub and HCI Foundation exposure to a growing group of Indian start-ups applying AI to public systems rather than consumer marketing or software coding. Here, the focus is on the entry point to the justice system, where complaint quality and procedural errors can shape the course of a case.

A spokesperson for IIT Mandi iHub and HCI Foundation outlined the investor's view of the business. "Simpler Today AI represents the kind of deep-tech, public-impact innovation that India needs. Their focus on legal access, indigenous AI, and real institutional adoption aligns strongly with the objectives of the Startup India Seed Fund Scheme. We believe the team has the potential to create meaningful, scalable impact within India's justice and governance ecosystem." 

Wider market

Legal technology in India has drawn increasing attention as courts, police forces, and administrative bodies deal with heavy caseloads and uneven access to professional advice. Much of the market remains fragmented, with citizens often relying on local intermediaries or informal guidance before reaching a lawyer or public office.

Simpler Today AI's model is designed to sit between those early interactions and formal legal representation. The company says experienced legal professionals lead every step, while the software structures information, guides users, and standardises complaint drafting.

The early deployment in Raigad offers one of the clearest indications so far of how the company is seeking to build institutional use rather than direct-to-consumer traffic alone. It says the system is intended to reduce procedural ambiguity and improve resource use within the justice system by presenting more complete and better organised complaints at the outset.