Customer engagement stories - Page 18

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

A new study reveals that 70% of telecommunications firms are adopting generative AI, outpacing other sectors in investment and implementation.

Infosys and Microsoft are strengthening their partnership to enhance generative AI adoption globally, promising improved efficiency across several key sectors.

Haymarket Media Group has adopted Amperity's AI-driven customer data platform to enhance personalisation and drive revenue across its global brands.

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

Twilio integrates OpenAI's Realtime API, allowing over 300,000 clients to enhance voice experiences using the multilingual, multimodal GPT-4o model.

LearnUpon achieves certified integration as a HubSpot App Partner, becoming one of the first LMS platforms to join the prestigious program, enhancing customer training automation.

Netcore Cloud appoints Siddharth Gopalkrishnan as COO to drive goal of USD $200 million ARR in three years, enhancing its global strategy and market presence.

Yellow.ai has unveiled its VoiceX platform, enhancing voice interactions with LLM-based technology to boost customer engagement and reduce operational costs.

Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.

Salesforce has unveiled Agentforce, an autonomous AI suite designed to boost productivity by automating tasks across service, sales, and marketing sectors.

ECI Software Solutions appoints Ray Wizbowski as chief marketing officer, to drive brand growth and enhance customer engagement.

SugarCRM appoints David Roberts as new CEO, succeeding Craig Charlton. Roberts to drive global growth and innovation as Charlton becomes Chairman.

Twilio launches global Rich Communication Services, enhancing traditional messaging with branded sender ID, logos, and interactive features without code changes.

Oracle NetSuite unveils AI-powered updates to its Analytics Warehouse, aiming to enhance data analysis and decision-making for businesses with limited resources.

Newgen Software has launched the NewgenONE Marvin APEX Edition, a GenAI-assisted low-code platform designed to boost enterprise productivity and enhance customer engagement.

Apromore names Brandee Sanders as new CMO, underscoring its commitment to growth and innovation in the AI and process mining space.

SleekFlow secures USD $7 million in Series A+ funding led by Atinum Investment, pushing its total to USD $15 million to fuel global expansion and AI advancements.

Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.

In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.