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Customer engagement stories

Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Last week
RingCentral adds RCS, AI & Teams tools for business
Unified Communications

RingCentral adds RCS, AI & Teams tools for business

Businesses will be able to verify texts and calls more easily as RingCentral expands RCS, AI and Microsoft Teams support across key markets.

By Sean Mitchell • 5 min read • Last week
Salesforce launches Agentforce Operations for back office
Software-as-a-Service

Salesforce launches Agentforce Operations for back office

Businesses could cut back-office cycle times by up to 70% as Salesforce expands Agentforce into finance, supply chain and compliance.

By Catherine Knowles • 4 min read • This month
Tech Mahindra acquires Avant to boost payments platforms
Digital Transformation

Tech Mahindra acquires Avant to boost payments platforms

The deal gives Tech Mahindra a stronger foothold in North American banking as institutions spend more on payments and wealth system upgrades.

By Catherine Knowles • 4 min read • This month
Cata raises USD $5.3 million to expand branded apps
Software-as-a-Service

Cata raises USD $5.3 million to expand branded apps

Restaurants and retailers are seeking more control over customer data as the Singapore startup readies its first overseas push into Germany.

By Mark Tarre • 4 min read • Last month
Backbase named Forrester leader & customer favourite
Software-as-a-Service

Backbase named Forrester leader & customer favourite

Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.

By Shannon Williams • 4 min read • Last month
Retailers slow expansion as economic pressures bite
Digital Transformation

Retailers slow expansion as economic pressures bite

Fewer than one in six retail executives are chasing strong growth as inflation, trade disruption and geopolitical instability squeeze margins.

By Sofiah Nichole Salivio • 4 min read • Last month
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
Adyen adds loyalty software in €750m Talon.One deal
Software-as-a-Service

Adyen adds loyalty software in €750m Talon.One deal

The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.

By Karen Joy Bacudo • 3 min read • Last month

Stories from Other Regions

Customer engagement stories

BT urges analogue landline users to switch to digital
Customer Experience

BT urges analogue landline users to switch to digital

Thousands of households could lose familiar phone service if they ignore BT’s notices before the UK’s analogue landline switch-off in 2027.

By Sofiah Nichole Salivio • 4 min read • Last month
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Last month
Turning practical AI use cases into measurable impact
Unified Communications

Turning practical AI use cases into measurable impact

Contact centres are using AI to cut admin, explain demand spikes and help agents, with savings and faster resolutions already visible.

By Richard Hall • 4 min read • Last month
Absa boosts fraud prevention & collections with WhatsApp
Fintech

Absa boosts fraud prevention & collections with WhatsApp

Fraud checks and collections improved after Absa switched to WhatsApp messages, lifting self-solve cases and payments from distressed borrowers.

By Sofiah Nichole Salivio • 3 min read • Last month
Lancom joins AWS Anthropic reseller programme for Bedrock
Data Protection

Lancom joins AWS Anthropic reseller programme for Bedrock

Customers across New Zealand and Australia can now get broader access to Claude models through Lancom, as AI projects shift from trials to live use.

By Sean Mitchell • 3 min read • Last month
Alkami launches digital sales platform for US banks
Data Analytics

Alkami launches digital sales platform for US banks

More banks and credit unions are opting for bundled onboarding and engagement tools as Alkami ties account opening to digital banking and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Braze launches AI tools for marketers with Europe hosting
DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Last month
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Last month
Nestlé & Lazada trial AI shopping tools in Southeast Asia
Customer Experience

Nestlé & Lazada trial AI shopping tools in Southeast Asia

Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.

By Mark Tarre • 3 min read • Last month