Data Driven stories - Page 2

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

EasyPicky predicts AI-driven retail, video shelf checks and phygital hubs will tackle GBP £1.5 trillion stock mismanagement by 2026.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Syspro buys Estonia's Evocon to plug real-time shop floor monitoring into its ERP, promising sharper visibility and performance insights.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide.

Only 9% of firms report full access to their data for AI use, despite 86% being data driven, reveals Cloudera's survey of 1,574 IT leaders worldwide.

Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.

Process automation aims to address deficiencies, freeing teams from repetitive tasks and delivering better, faster results.