Digital marketing stories
Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.
Existing customers can now build stores, logins and databases in one place as Hostinger folds separate tools into AI Builder.
Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.
Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.
Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.
Website owners can now see whether AI assistants cite or mention them, as Cloudflare's new dashboard targets a growing shift in discovery.
Small service firms could get a single platform for websites, bookings, marketing and payments if the tie-up is rolled out as planned.
The deal gives the trading firm exposure to golf fans worldwide as it seeks to lift brand awareness in crowded overseas markets.
Hotels could lose thousands in direct bookings each month as travellers increasingly rely on AI assistants to choose accommodation.
A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.
Free invitation-only access will let northern merchants hear from Google Cloud and Trustpilot on how AI is reshaping online sales in Sheffield.
Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.
Retailers risk losing high-intent shoppers as Google's camera-based search now drives millions of product queries each month.
Outdated web pages and poor product data could erode customer trust and leave large UK businesses exposed to GBP £525 million in lost revenue.
Stricter UK crypto ad rules are pushing firms to automate checks before publication, reducing the risk of compliance breaches and delays.
Retailers risk losing shoppers to AI answers as poor product data leaves items absent from recommendations and search clicks fall.
Buyers may find homes faster as the platform widens conversational search across apps, while agents gain tools to sharpen listings and campaigns.
London's small firms are more likely to be adopting AI, with 41% already using it as faster-growing businesses embrace the technology.
New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.