KPIs stories
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.
The tie-up aims to help firms scale AI agents with better governance, tracing decisions and proving business impact beyond pilot projects.
Routine delays in NHS trusts are costing more than GBP £1 billion a year and leaving millions of appointments missed, a report says.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
Most firms say AI will fail to pay off unless CIOs fix fragmented processes and add real-time business context first.
Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.
Plant operators can now keep drivetrain data in-house as Siemens adds local monitoring for isolated networks and low-latency analysis.
HeadBox warns that fragmented control of meetings and events spend is exposing corporates to rising cost, compliance and governance risks.
ThoughtSpot rolls out Spotter for Industries, AI analytics agents tuned to sector rules to close the “context gap” in enterprise decisions.
Data exposure risk has risen after Ontario's auditor found thousands of public servants were using unsecured AI sites on work devices.
Sustainability targets will now affect pay reviews at Ant International, as the payments firm widens internal accountability beyond financial results.
High abandonment rates and thin business tools are blunting banks’ digital gains even as customer adoption of online services rises.
Customers can now monitor transport and warehouse activity in real time as rising costs and disruption push firms to unify supply chain data.
Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.
AI is forcing UK firms to rethink productivity as leaders warn that gains will depend on fixing workflows, skills and integration gaps.
Most providers are using AI already, but only a minority have the governance and revenue models needed to turn it into growth.
Race analysis that once took hours can now be done in minutes, giving NASCAR quicker insight into fan views and on-track competition.
With 93% of Singapore executives now treating AI software innovation as strategic, leaders face a tougher test: keeping experts aligned and shipping fast.
Enterprises using the platform will be able to test and monitor AI agents more closely as Sprinklr broadens automation across service, marketing and insights.
