Loyalty programmes stories

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

BPC has been named a technology leader in QKS Group's 2025 SPARK Matrix for merchant payment platforms, recognising SmartVista's breadth.

Nebula launches an Impact Rewards scheme that ties partner renewal perks to carbon credits, social housing upgrades and service governance.

Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.

Telna launches a USD $100m fund to back travel eSIM apps, MVNOs and Super Apps, aiming to speed global growth in digital roaming services.

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.

Fateh Rural forms alliance to tap India's rural loyalty gap, targeting distributor schemes in a USD $3.58 billion market by 2025.

Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.

Ant backs Google's new Universal Commerce Protocol to standardise how AI agents handle shopping, payments and post-purchase support.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Mid-market retailers are losing billions to increasingly sophisticated fraud, as outdated defences and lax checks leave gaping security holes.

Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

Moca Network launches MocaProof beta on Moca Chain testnet, gamifying privacy-preserving Web3 identity with rewards and NFT campaigns.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.