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Mark Jobbins stories

Mark Jobbins is a seasoned author with a keen interest in the intersection of technology and business operations. His writings cover a broad range of topics crucial to modern enterprises, such as the maintenance of business-critical applications, the consequences of tech debt from legacy solutions, and managing storage across multiple clouds. Mark offers valuable insights into how these tech aspects can fundamentally impact business efficiency and competitiveness.

His exploration extends into the trends and necessities prompted by technological advancements, such as the shift from virtual machines to containerisation, and the importance of rethinking data storage for unleashing the potential of AI. Mark also delves into timely discussions about industry preparedness in relation to infrastructure demands in the flexible economy and the persistent technology skills gap in Australia. His columns not only highlight challenges but also suggest forward-thinking strategies for businesses navigating the complexities of modern IT architecture and data management.

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Pure Storage & Nutanix join forces for ANZ cloud solution

Mon, 12th May 2025
Pure Storage and Nutanix team up to offer a cutting-edge solution combining cloud infrastructure and FlashArray storage for ANZ enterprises' virtualisation needs.
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Exclusive: Pure Storage reveals new innovations during roadshow

Fri, 27th Sep 2024
Pure Storage unveiled cutting-edge products and features during the Accelerate roadshow, aiming to simplify data management and boost efficiency. Melbourne is the next stop.
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Pure Storage's six essential technology trends to watch in 2022

Wed, 19th Jan 2022
While COVID-19 marked 2020 and 2021, 2022 is set to be a year of recovery with organisations settling into new ways of working.
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Exploring the move from virtual machines to containerisation

Thu, 25th Nov 2021
Containerisation is becoming the core technology for running business applications faster with greater reliability in the era of digital transformation.
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Can Australia’s infrastructure keep up with the rise of the flexible economy?

Fri, 12th Nov 2021
A key challenge in the digitally-led flexible economy is the need for scalable infrastructure that can keep up with business data demands.
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Why Australia must fill the technology skills gap to remain competitive

Fri, 29th Oct 2021
As more organisations accelerate digital transformation, the technology skills gap continues to widen — impacting Australia’s ability to compete globally.
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How tech debt from legacy solutions will impact business' bottom line

Thu, 16th Sep 2021
Tech debt is increasing cyber risk and impacting organisational performance, with 40% of IT balance sheets accounted for, says McKinsey.
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How to ensure business-critical applications are always on

Mon, 5th Jul 2021
Running disparate systems on a single architecture minimises complexity while modernising IT, writes Pure Storage VP and field CTO Mark Jobbins.
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How to recover from a ransomware attack faster and return to business acceleration

Thu, 10th Jun 2021
When an organisation can recover quickly from a ransomware attack, organisations can accelerate growth safely and reliably.
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Managing storage across multiple clouds

Fri, 14th May 2021
Containerised software can run reliably from one computing environment to another, making containers the ideal choice for a multi-cloud environment.
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How cloud silos are holding organisations back

Wed, 21st Apr 2021
Cloud silos can hinder value extraction, cost minimization & fast business operations. Unifying cloud silos requires a robust data management strategy.
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Why NVMe is headed for the mainstream this year

Mon, 7th Jan 2019
Once niche, NVMe technology is set to revolutionise enterprise storage in 2019 with faster, parallel communication, boosting efficiency and revenue.
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How rethinking data storage can unleash AI’s potential

Wed, 3rd Oct 2018
With data, AI is just a bunch of fancy code. But in order to capitalise on data’s potential, we need to look critically at how it is stored.