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Marketing strategy Stories - Page 13

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Marketing strategy stories

Olivier Vojetta joins Frontier Media AI to lead strategy & growth
Marketing Technologies

Olivier Vojetta joins Frontier Media AI to lead strategy & growth

Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth, aiming to enhance AI-driven marketing with a focus on smarter business outcomes.

By Melvin Hipolito • 3 min read • Thu, 28th Aug 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Adobe names Meredith O'Ryan Director of Enterprise Marketing
Digital Transformation

Adobe names Meredith O'Ryan Director of Enterprise Marketing

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
UiPath appoints Michael Atalla as Chief Marketing Officer
Digital Transformation

UiPath appoints Michael Atalla as Chief Marketing Officer

UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.

By Melvin Hipolito • 3 min read • Tue, 26th Aug 2025
QuSecure names Jennifer Leggio to lead marketing amid quantum surge
Firewalls

QuSecure names Jennifer Leggio to lead marketing amid quantum surge

QuSecure appoints Jennifer Leggio as SVP of Marketing amid surging demand for its quantum-safe cybersecurity solutions globally.

By Jed Nykolle Harme • 4 min read • Thu, 14th Aug 2025
Chris Tredwell named COO as Aqilla boosts AI plans
Digital Transformation

Chris Tredwell named COO as Aqilla boosts AI plans

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Digital Transformation

Epicor names Kerrie Jordan Chief Marketing Officer to drive growth

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
PPDS boosts EMEA sales & global marketing with new leaders
Digital Signage

PPDS boosts EMEA sales & global marketing with new leaders

PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.

By Melvin Hipolito • 4 min read • Tue, 12th Aug 2025
Visa appoints Meble Tin to lead Oceania marketing from Sydney
Fintech

Visa appoints Meble Tin to lead Oceania marketing from Sydney

Visa has appointed Meble Tin as Head of Marketing for Oceania, leading efforts from Sydney to boost brand and client engagement across the region.

By Melvin Hipolito • 3 min read • Tue, 12th Aug 2025
AdsAdvisor launches advanced planning tool for mobile studios
Partner Programmes

AdsAdvisor launches advanced planning tool for mobile studios

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025
NP Digital Australia reports record H1 2025 with AI investment
Data Analytics

NP Digital Australia reports record H1 2025 with AI investment

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

By Kaleah Salmon • 3 min read • Wed, 6th Aug 2025

Stories from Other Regions

Marketing strategy stories

From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Marketing Technologies

From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand

Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.

By Sandra Scott • 3 min read • Fri, 22nd Aug 2025
UK electronics market set for GBP £25.4bn as search trends shift
Gaming

UK electronics market set for GBP £25.4bn as search trends shift

The UK consumer electronics market is set to reach GBP £25.4bn in 2025, driven by AI devices, smartphones and rising demand for new gadgets despite a slight brand dip.

By Shannon Williams • 4 min read • Thu, 21st Aug 2025
Ulli Appelbaum's new book makes brand strategy evidence based
Partner Programmes

Ulli Appelbaum's new book makes brand strategy evidence based

Brand strategist Ulli Appelbaum's new book reveals how evidence-based brand associations drive market success, blending neuroscience and marketing science.

By Kaleah Salmon • 4 min read • Wed, 20th Aug 2025
Max Bonpain joins Openmarkets as Chief Marketing Officer to drive growth
Fintech

Max Bonpain joins Openmarkets as Chief Marketing Officer to drive growth

Max Bonpain has joined Openmarkets as Chief Marketing Officer to spearhead growth and international expansion in wealth and finance sectors.

By Melvin Hipolito • 3 min read • Tue, 19th Aug 2025
Gibson boosts email revenue 120% with SAP Emarsys tools
Customer Experience

Gibson boosts email revenue 120% with SAP Emarsys tools

Gibson's email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.

By Jed Nykolle Harme • 4 min read • Wed, 6th Aug 2025
UK marketers say leadership disconnect undermines morale, results
Partner Programmes

UK marketers say leadership disconnect undermines morale, results

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

By Jed Nykolle Harme • 3 min read • Tue, 5th Aug 2025
UK marketers outpace policy as AI investment & ROI surge
Marketing Technologies

UK marketers outpace policy as AI investment & ROI surge

UK marketers lead in AI investment and ROI, but only 36% have formal policies despite London overtaking New York as a top AI hub.

By Jed Nykolle Harme • 3 min read • Fri, 25th Jul 2025