CFOtech India - Technology news for CFOs & financial decision-makers
India

Marketing Stories - Page 14

Indian Stories

Marketing stories

Global Stories

Marketing stories

AI speeds up content production, but sameness a problem
Customer Experience

AI speeds up content production, but sameness a problem

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026
Pattern appoints David Jennison to lead European growth
Data Analytics

Pattern appoints David Jennison to lead European growth

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026
Adobe chief Shantanu Narayen to step down amid AI shift
Software-as-a-Service

Adobe chief Shantanu Narayen to step down amid AI shift

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Komerz buys Glassbox in deal valuing firm at USD $330m
Customer Experience

Komerz buys Glassbox in deal valuing firm at USD $330m

Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.

By Mark Tarre • 3 min read • Fri, 13th Mar 2026
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Marketing Technologies

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

By Pipin Firmansyah • 5 min read • Fri, 13th Mar 2026
PixVerse hits unicorn status with record AI video round
Digital Transformation

PixVerse hits unicorn status with record AI video round

AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.

By Karen Joy Bacudo • 4 min read • Fri, 13th Mar 2026
BrightEdge unveils AI tools to track search visibility
Data Analytics

BrightEdge unveils AI tools to track search visibility

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026

Stories from Other Regions

Marketing stories

Clevertouch unveils lovemartech Academy for martech skills
EduTech

Clevertouch unveils lovemartech Academy for martech skills

Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.

By Mark Tarre • 4 min read • Wed, 18th Mar 2026
Pattern launches tools to boost brands' AI visibility
Marketing Technologies

Pattern launches tools to boost brands' AI visibility

Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.

By Sean Mitchell • 4 min read • Wed, 18th Mar 2026
EE & Samsung offer free AI masterclasses with perks
Customer Experience

EE & Samsung offer free AI masterclasses with perks

EE and Samsung launch free AI masterclasses at Westfield White City, with Galaxy AI demos and a GBP £100 voucher for attendees.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Slow retail websites risk billions in lost UK sales
Digital Transformation

Slow retail websites risk billions in lost UK sales

Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Retailers warned: identity gaps blunt AI personalisation
Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026
New Zealand Loyalty Association launches with national study
Customer Relationship Management

New Zealand Loyalty Association launches with national study

New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.

By Sean Mitchell • 4 min read • Tue, 17th Mar 2026
AI agents tipped to reshape enterprise eCommerce by 2027
Digital Transformation

AI agents tipped to reshape enterprise eCommerce by 2027

AI agents set to shape a fifth of online orders by 2027 as enterprises ramp up spend and integration on “agentic commerce” platforms.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Mar 2026