Marketing stories
Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.
Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.
The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.
Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.
Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.
Brand checks are moving inside AI workflows, helping enterprises cut review delays and avoid unlicensed font use in web content.
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.
Diners in Sydney now have a new way to find venues, while operators can tap first-party data and commission-free bookings.
Small firms will get training, app integrations and guides as OpenAI courts a lucrative market of lean teams seeking to automate routine tasks.
More than 90 credit union and community bank executives will discuss economy, AI and growth at Eltropy's invitation-only summit in Monterey.
Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.
Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.
The insurer will use AI to speed reviews of adverts and website copy while keeping human sign-off under FCA Consumer Duty rules.
The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.
TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.
Branded signatures kept readers on emails longer, with WiseStamp saying they drew 93% more attention than plain versions in eye-tracking tests.
Its distributed model now ships nationally, with 65,000 parcels sent in 2020 and sales up 212 per cent as the platform scaled.
Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.
