Millennials stories
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.
US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.
Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.
Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.
Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.
Britons are favouring live events and other real-world outings, with Mastercard research showing many will cut back on gadgets and streaming.
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.
Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.
Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.
Britons are far more likely to reject changing grocery prices than embrace them, with fairness and clear pricing still driving loyalty.
The neobank can now tap infrastructure for accounts in more than 38 currencies as it prepares a launch in four countries.
Payroll mistakes are already pushing some workers into debt, as HBHR says 61% of employees would quit if errors continued for six months.
Shoppers are abandoning purchases within minutes of outages, exposing retailers and venues to losses that quickly mount beyond GBP £1.7 billion a year.
Retailers face pressure to turn shops into social hubs as 57% of UK Millennials want spaces that blend community and shopping.
Recruitment firms risk missing talent as automated screening leaves many candidates feeling rejected before a human ever reviews their CV.
Middle-income households in Singapore are increasingly using cryptocurrency to diversify portfolios and buffer rising costs, a new survey shows.
Almost nine in 10 New Zealanders worry about online identity theft as Experian says fraud losses and AI scams are climbing.
Fraud is eroding trust in digital services, with 56% of Australians saying they have already suffered online scams or identity theft.
