CFOtech India - Technology news for CFOs & financial decision-makers

Recession stories

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Pivoting marketing strategy in the face of a recession

Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
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KPMG survey finds leaders keep AI spending despite recession

This month
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data analytics
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digital transformation
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partner programmes
KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.
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Business leaders keep betting on AI despite recession

This month
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data analytics
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digital transformation
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rpa
KPMG survey finds most executives will keep pouring money into artificial intelligence through a recession, with USD $186 million planned on average next year.
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CMO roles in Fortune 500 decline as B2B firms lead the shift

Thu, 11th Sep 2025
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partner programmes
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power / energy
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marketing
CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.
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Employment Hero unveils SmartMatch for real-time payroll data

Thu, 15th Aug 2024
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job seekers
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salaries
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australian bureau of statistics
Employment Hero has launched SmartMatch, a tool that delivers real-time payroll data, aiming to transform salary transparency for employers and job seekers alike.
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AI, sustainability, elections dominate 2024 CEO talks

Wed, 27th Mar 2024
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power / energy
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llms
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ai
AI, sustainability, and upcoming elections are leading topics in CEO discussions in Q1 2024, notes the latest IoT Analytics report.
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Gartner predicts key trends in M&A landscape through 2024

Fri, 24th Nov 2023
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inflation
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m&a
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employment
Gartner outlines key trends in the M&A landscape, driving focus on tech opportunities, AI adoption and regulatory complexities.
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Dramatic growth projected for digital twin market, says IoT Analytics

Fri, 17th Nov 2023
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uc
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iot
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supply chain
Projection sees digital twin market growing at CAGR of 30% between 2023 and 2027, states IoT Analytics report.
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CEO priorities shift towards AI and sustainability in Q3 2023 according to report

Thu, 28th Sep 2023
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semiconductors
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iot
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genai
Q3 2023 sees CEOs focusing on AI innovations, particularly Generative AI, and sustainability, says IoT Analytics.
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Resellers flock to Microbe NZ

Mon, 14th Dec 2009
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education, learning & training
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features
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resellers
Microbe NZ rapidly expands its reseller network, aiming to double to 600 within a year, as its eScan security product garners robust market interest.