Search Engine Optimisation (SEO) stories - Page 3
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Chinese hackers fake Teams downloads in false flag ploy
Thu, 18th Dec 2025
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malware
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uc
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martech
Chinese state-backed hackers mimic Microsoft Teams downloads in a false flag campaign to infect Chinese speakers and blame Russian actors.
AI to redefine eCommerce discovery, emotion & subs by 2026
Fri, 12th Dec 2025
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digital transformation
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cx
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martech
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Beyond the hype: The future of AI communications
Thu, 11th Dec 2025
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cx
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martech
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genai
As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.
Brightcove unveils AI translation, metadata & live video tools
Wed, 3rd Dec 2025
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martech
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ai
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brightcove
Brightcove launches AI-driven translation, metadata and live-stream tools to boost video localisation, captioning, and 4K streaming quality.
eCommerce platforms face AI-powered cyber threats for 2025 season
Wed, 26th Nov 2025
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vpns
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mfa
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crypto
eCommerce platforms face rising AI-driven cyber threats ahead of 2025 holidays as attackers exploit vulnerabilities and stolen credentials for fraud.
Search and you shall find: How to optimise your content for AI
Sat, 22nd Nov 2025
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martech
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genai
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llms
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
Australian retailers warned on AI search as duplication soars
Thu, 20th Nov 2025
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cx
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martech
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supply chain
Analysis shows 85% of Australian online retailers' product pages underperform in search, with 49% product description duplication hindering AI-driven discovery.
Amplitude launches AI Visibility to boost brands in AI search
Thu, 30th Oct 2025
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data analytics
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martech
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partner programmes
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
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martech
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genai
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llms
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Brandi AI unveils platform to boost brand presence in AI results
Wed, 8th Oct 2025
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martech
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marketing
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content creation
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
AZK Media unveils AI search-focused PR solution for B2B tech
Thu, 2nd Oct 2025
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martech
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partner programmes
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ai
AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.
AI-driven phishing & quishing attacks surge in Netcraft report
Thu, 7th Aug 2025
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martech
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advanced persistent threat protection
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llms
Netcraft reports a surge in AI-driven phishing, quishing, and brand impersonation attacks, pushing firms to boost cyber defences before 2025.
Optimizely unveils CMS features to boost AI search visibility
Wed, 30th Jul 2025
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ecm
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martech
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genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
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data analytics
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cx
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martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
Agentic AI drives retail shift from legacy systems to smart commerce
Thu, 3rd Jul 2025
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devops
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ecm
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cx
Retailers are adopting agentic AI to overcome outdated systems, enabling smarter, faster eCommerce that meets modern consumer demands for personalised digital experiences.
Global survey finds marketers see gTLDs as branding boost
Wed, 21st May 2025
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
AI speeds up SEO for eCommerce brands facing new challenges
Thu, 15th May 2025
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martech
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commerce systems
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supply chain
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
OneShot.ai unveils Execution OS to unite AI & human sales teams
Wed, 23rd Apr 2025
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saas
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crm
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martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
PlexusAV appoints Tommy Tran as Global Marketing Manager
Fri, 4th Apr 2025
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
Mastering the art of business press release headlines
Mon, 17th Mar 2025
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martech
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case study
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investment
Creating captivating press release headlines is crucial for engaging audiences and attracting media attention, as clarity and relevance can elevate your brand's visibility.