Snowflake stories
Greg Czajkowski joins Celonis as EVP of engineering
3 days ago
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data analytics
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martech
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cdp
Celonis has appointed Greg Czajkowski as EVP of Engineering, leveraging his extensive experience from Snowflake and Google to enhance its Process Intelligence platform.
United Kingdom to introduce stricter AI Bill in King's Speech
Last week
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martech
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hcm
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cdp
The UK government announced an AI Bill in the King's Speech, aiming to shift from flexible frameworks to binding regulations ensuring responsible AI use.
ReliaQuest report notes 20% spike in ransomware Q2 2024
Last week
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ransomware
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martech
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cdp
ReliaQuest's Q2 2024 report reveals a 20% surge in ransomware attacks. With 1,237 organisations hit, new players like RansomHub rise amid the RaaS disruption.
Shiprocket deploys on Snowflake AI Data Cloud for better insights
Last week
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uc
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data protection
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cx
Snowflake's AI Data Cloud has been deployed by eCommerce platform Shiprocket to enhance data operations, benefiting 1.5 lakh merchants with real-time insights.
Experts urge UK Govt to prioritise AI & process intelligence
This month
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martech
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digital transformation
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cdp
Industry experts call for the UK government to prioritise AI and process intelligence, highlighting the critical need to eliminate inefficiencies and foster innovation to drive economic growth.
Labour landslide win prompts urgent digital transformation push
This month
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digital transformation
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martech
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cdp
The Labour Party's landslide victory heralds a seismic shift in UK politics, with significant implications for the tech industry and digital transformation.
SaaS security breaches escalate, fuelling urgent defences push
This month
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martech
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storage
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advanced persistent threat protection
Cloud SaaS applications face increasing cyber-attacks, with breaches quadrupling in a year due to identity factors, highlighting urgent security needs.
Experts advocate post-summit steps and vision for AI adoption
Last month
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martech
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cdp
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transparency
Following the AI Seoul and AI Summit in Sydney, international experts from various sectors emphasised the importance of pragmatic steps and strategic vision in adopting AI.
Intercom selects Fivetran to modernise data stack for growth
Last month
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martech
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cdp
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engineering
Intercom partners with Fivetran to upgrade its data infrastructure, resolving prior issues with data loss and quality, aiming to enhance decision-making.
Snowflake reveals major platform advances at 2024 Summit
Last month
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storage
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cx
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martech
At the Snowflake Summit 2024, Snowflake unveiled key advancements to its AI Data Cloud platform, enhancing data flexibility, interoperability, and performance.
Alleged Ticketmaster data breach tied to Snowflake security flaw
Last month
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storage
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martech
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breach prevention
Ticketmaster may have suffered a data breach after BreachForums' relaunch, say reports. Experts urge vigilance but caution against premature conclusions.
Amplitude unveils six new integrations to enhance analytics platform
Last month
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data analytics
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ecm
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martech
Amplitude introduces six new integrations and an integration portal to enhance its digital analytics platform, featuring partnerships with Contentful, HubSpot, and more.
Snowflake breaches reveal need for stronger SaaS security measures
Last month
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saas
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martech
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cdp
Recent breaches at Snowflake reveal critical gaps in customer security practices, emphasising the urgent need for comprehensive two-factor authentication and stricter controls in SaaS applications.
Snowflake & NVIDIA partner to boost AI app development
Last month
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martech
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cdp
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ai
Snowflake and NVIDIA unveil partnership at Summit 2024, integrating AI Enterprise software to help businesses build customised AI apps with ease and efficiency.
Amplitude launches Snowflake native analytics at summit
Last month
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risk & compliance
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martech
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cdp
Amplitude unveils its Snowflake native offering, allowing businesses to conduct product analytics directly within Snowflake. Free access for startups up to five users.
SAS unveils Data Maker on Snowflake Marketplace at Summit 2024
Last month
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data analytics
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martech
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planning
At Snowflake Data Cloud Summit 2024, SAS introduced SAS Data Maker on Snowflake Marketplace, a tool to generate precise synthetic data, enhancing prediction, planning, and innovation for businesses.
Fivetran extends partnership with Snowflake for AI data initiatives
Last month
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martech
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data analytics
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cdp
Fivetran extends its partnership with Snowflake to enhance enterprise data initiatives with Iceberg Table support and Native Connectors, announced at the 2024 Snowflake Data Cloud Summit.
Snowflake unveils new AI innovations at Summit 2024
Last month
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martech
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data analytics
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cdp
Snowflake unveils groundbreaking updates to its Cortex AI platform at Snowflake Summit 2024, aiming to make enterprise AI more accessible, efficient, and secure.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Last month
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
SnapLogic expands Snowflake integration to revolutionise AI apps
Last month
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martech
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rpa
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cdp
SnapLogic expands integration with Snowflake AI Data Cloud, integrating vector data types, Cortex, and Streamlit. Enhancements enable rapid AI app deployment.