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Zapier data shows AI is now infrastructure for leads

Today
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
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Perion debuts Outmax AI agent to optimise TikTok ads

Yesterday
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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
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Syndigo buys Taggstar to boost real-time retail messaging

Yesterday
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devops
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digital transformation
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cx
Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
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Adobe adds conversational AI tools to Photoshop, Firefly

Yesterday
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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Bitdefender unmasks global Meta investment scam ads

2 days ago
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phishing
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martech
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physical security
Bitdefender exposes 26,000 Meta ads in 25 countries pushing fake investment schemes, impersonating banks, media and public figures.
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Women tech leaders urge structural change on IWD

3 days ago
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ransomware
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digital transformation
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application security
Women tech leaders mark IWD by demanding structural change on trust, mentorship and pay, warning UK firms lose GBP £2bn-£3.5bn a year.
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Taboola predicts five trends reshaping travel marketing

3 days ago
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Deskpro brings cloud & VPC help desks to AWS shopfront

Last week
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uc
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data protection
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private cloud
Deskpro launches cloud and VPC help desk on AWS Marketplace, giving organisations flexible hosting, AI options and streamlined procurement.
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Global Day of Unplugging pushes brands to cut noise

Last week
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
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Meta removes nearly 6m scam ads after DSA reports

Last week
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martech
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facebook
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instagram
Meta took down nearly 6m scam ads in 2025 after alerts from Lithuanian watchdog Debunk.org under the EU's Digital Services Act system.
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DangleAds names Saurabh Wason Assistant Vice President

Last week
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martech
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partner programmes
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social media
DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.
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New BS ISO 21800 aims to simplify online contracts

Last week
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digital transformation
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e-commerce
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social media
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
Uma pendyala

Cyber safety for women: Tackling stalking, deepfakes and online harassment

Last week
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data protection
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physical security
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ai ethics & governance
As India marks International Women's Day, women warn of rising cyberstalking, deepfakes and online abuse curbing their digital freedom.
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Israel-Iran conflict exploited in fresh email scam wave

Last week
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phishing
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physical security
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email security
Scammers hijack Israel-Iran war headlines for classic advance-fee email cons, security researchers warn, urging users not to respond.
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Google AI more negative than ChatGPT for brand reputation

Last week
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Kavitha

Building in public: Why women entrepreneurs need visibility as much as capital

Last week
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social media
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iwd
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opinion
Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.
Mara ritagliata

Creating a bridge between STEM and tech

Last week
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digital transformation
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hcm
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ai
Bridging schools and tech careers with inclusive training and language could speed women's path into engineering and shape fairer AI.
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OpenID Foundation urges standards for digital estates

Last week
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storage
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data protection
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crypto
OpenID Foundation warns that fragmented rules for managing digital estates after death demand global standards before AI deepfakes escalate risks.
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Typeface unveils AI engine for governed marketing at scale

Last week
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devops
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martech
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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
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Meta refines ad click metrics with engage-through shift

Last week
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data analytics
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martech
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facebook
Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.