Globality has appointed Doug Kurfess as Chief Sales Officer to head its global sales efforts.
Kurfess joins Globality with over two decades of experience in enterprise software sales, having led sales teams at several technology firms. His previous roles include serving as Senior Vice President of Global Sales at Coupa, where he contributed to the company's expansion from USD $40 million in annual recurring revenue to more than USD $750 million. He also worked at Salesforce in a range of sales leadership roles during its early period of substantial growth. Most recently, Kurfess was Chief Revenue Officer at OpenEnvoy, an autonomous finance platform.
In his new role at Globality, Kurfess will be responsible for all aspects of the company's worldwide sales function. This will include enterprise sales, business development representatives, revenue operations, and defining the go-to-market strategy. The company's focus is on scaling the adoption of its AI-driven sourcing platform among large enterprises.
Globality is the most innovative and impactful sourcing solution in the market - with genuine, native-built AI that has been developed over more than a decade. I have seen firsthand what's possible in this space, and I am confident Globality has the product, people, customer support, and momentum to transform how the world's biggest and best companies buy the goods and services they need.
Globality offers an AI-native autonomous sourcing platform that has received several industry recognitions. The company was named Best Technology Provider at the 2024 World Procurement Awards and is noted as the only autonomous sourcing solution featured in the Spend Matters 50 to Know list. Its client base includes major corporates such as Santander, British Telecom, Fidelity Investments, T. Rowe Price, Tesco, Hewlett Packard, and Invesco, among others. These organisations use Globality's solution to lower costs, improve operational efficiency, and enhance decision-making throughout their procurement processes.
Leadership perspectives
Joel Hyatt, Co-Founder, Chairman, and Chief Executive Officer at Globality, commented on the appointment, highlighting Kurfess's experience in the procurement technology sector and his previous successes scaling sales organisations.
Doug's domain expertise in procurement technology and successful stints at Salesforce and Coupa position him to accelerate Globality's mission: transforming how companies better manage all their enterprise spend through the use of Agentic AI-driven autonomous sourcing.
Hyatt further stated, "Doug has previously scaled companies in our space from startup to hundreds of millions in revenue - and he believes Globality is on the same path. His deep understanding of our market and commitment to execution will help achieve our ambitious growth goals."
Company background
Globality was established with the aim of improving the management of enterprise spending by leveraging artificial intelligence. Its platform is designed to make sourcing more efficient, fair, and value-oriented, while supporting Fortune 500 clients in reducing costs, streamlining operations, and achieving improved business outcomes. The company's development of AI technology extends over more than a decade, and it continues to expand its offerings to support its global client base.
