The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
FMI on CDP & CRM
Campaign management software market to reach $10.2B by ...
5 days ago
FMI on CDP & Hybrid Cloud
Global cloud governance market to reach USD $3.87bn by ...
This month
Forrester Research on CDP & MarTech
Chargebee appoints new leaders as market reaches USD $1...
Last month
Gartner on CDP & Data Analytics
Neo4j partners with Snowflake to enhance data science i...
Last month
Frost & Sullivan on CDP & MarTech
Adaptive Shield expands SSPM platform for complex data ...
Thu, 30th May 2024
Expert columns
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Last week
By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
This month
By Simon Le Grand of Lightspeed
Clicks, customers, and ROI: Harnessing the power of mul...
Last month
By Sharryn Napier of GitHub
How to navigate the micro-macro dichotomy of GenAI
Last month
By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Last month
Interviews
Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Last month
Discussing Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
Discussing IT services
Exclusive: How Rimini Street continues to innovate with...
Wed, 6th Mar 2024
Discussing Business Intelligence
The power behind personalised customer journeys
Mon, 4th Sep 2023
More expert columns
By Rod Lester of NICE
Taking the next step forward in the contact centre evol...
Thu, 30th May 2024
By Staff Writer
How AI will impact customer loyalty programs
Tue, 28th May 2024
By Annexa
How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
By Yann Burden of Pendula
SMS Marketing: Balancing Benefits for Telcos While Avoi...
Tue, 21st May 2024
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Fri, 3rd May 2024
By Jonathan Tanner of Barracuda Networks
The remote desktop tools most targeted by attackers in ...
Thu, 2nd May 2024
Top players
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More expert columns
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By Jonathan Reeve of Eagle Eye
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Thu, 4th Apr 2024
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Thu, 4th Apr 2024
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Fri, 8th Mar 2024
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