Yuno introduces Mastercard's Click to Pay for clients

Yuno has announced the availability of Mastercard's Click to Pay for its clients, enhancing the checkout process with a secure and swift payment option.

The implementation of Click to Pay aims to address issues in the e-commerce industry, particularly cart abandonment. Nearly two-thirds of shoppers continue to face difficulties entering their card details manually, and 25% of carts are abandoned due to the complexity or slowness of the checkout process, as per research by Mastercard.

Statista reports that the average rate of cart abandonment worldwide reached 70.19% in 2023, leading to an estimated recoverable loss of USD $260 billion annually in sales across the US and EU. Online fraud also poses a significant threat, with rates being seven times higher than in physical stores.

Yuno's single-click integration of Click to Pay, available in 40 markets worldwide, seeks to reduce cart abandonment and aims to increase sales and conversion rates for merchants. By providing a secure and well-recognised digital checkout option, Yuno intends to enhance customer trust and improve the shopping experience.

The ability to offer Mastercard Click to Pay is vital for businesses entering new markets where brand recognition may be limited. With Yuno, merchants can give customers a globally accepted payment solution, minimising checkout friction globally.

Juan Pablo Ortega, Co-Founder and CEO at Yuno, stated: "At Yuno, we are constantly seeking out the best solutions to streamline payment processes and enhance security, while delivering speed. Making Mastercard's Click to Pay at checkout feature easy to integrate for all of our customers supports our commitment to removing barriers to global commerce, making sure our customers can focus on running their businesses without any unnecessary headaches."

Diego Szteinhendler, Senior Vice-President, Fintechs, Merchants and Digital Platforms, Mastercard Latin America and the Caribbean, added: "Digital consumers expect an intuitive, frictionless and secure experience. To support this demand, we've built a robust digital infrastructure with a suite of acceptance and payment services, including Click to Pay, that through partnerships like the one with Yuno are becoming available to millions of consumers across Latin America and beyond."

This partnership between Yuno and Mastercard addresses a crucial issue in e-commerce—cart abandonment—by offering a faster, more secure checkout option. By integrating Mastercard's Click to Pay, Yuno supports merchants in reducing friction, boosting conversion rates, and enhancing the overall customer experience, which is essential for businesses looking to thrive in the competitive global marketplace.