Customer data stories
Poor data is costing firms millions, making record matching vital for cleaner datasets, better decisions and lower compliance risk.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
Fewer calls about missing parcels are easing pressure on support teams as Aramex's self-service tracking portal attracts 250,000 users in six months.
Security teams get free visibility into how Snowflake Cortex agents access sensitive data, helping them prepare for audits and reviews.
Threat alerts have fallen by 98% for Europe's largest cinema operator after it overhauled security across eight countries.
Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.
Many global brands are failing to match CX spending with the systems needed for AI-led customer journeys, according to new research.
Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.
Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.
Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.
Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.
Retailers are under pressure to prove returns on loyalty and pricing spend as the Leeds analytics firm expands with new AI tools and hires.
Database outages are pushing more retailers and healthcare groups to hire external specialists, driving more than 50 new WellData contracts.
Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.
Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.
Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.
Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.
Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.
Customer experience fails when networks falter, with outages, latency and weak security now directly affecting trust and churn.
