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Customer data stories

Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • This month
Data quality charter vital for lasting business gains
Data Analytics

Data quality charter vital for lasting business gains

Poor-quality data is costing organisations nearly USD $13 million a year, making a formal charter crucial for consistent gains and lower risk.

By Bobby Joseph • 6 min read • Last month
Cata raises USD $5.3 million to expand branded apps
Software-as-a-Service

Cata raises USD $5.3 million to expand branded apps

Restaurants and retailers are seeking more control over customer data as the Singapore startup readies its first overseas push into Germany.

By Mark Tarre • 4 min read • Last month
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Virtualisation

Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data

Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.

By Jake MacAndrew • 5 min read • Last month
How accurate address data powers identity verification
Digital Transformation

How accurate address data powers identity verification

Poor address data can raise fraud losses, trigger compliance failures and slow onboarding, making identity checks less reliable.

By Edmund Ng • 6 min read • Last month
Adobe adds agent tools to Experience Manager Forms
Customer Experience

Adobe adds agent tools to Experience Manager Forms

The update aims to speed up high-intent journeys by making forms easier to build, personalise and complete without heavy IT support.

By Sean Mitchell • 4 min read • Last month
Payment firms expand into broader merchant services
Customer Relationship Management

Payment firms expand into broader merchant services

Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.

By Karen Joy Bacudo • 5 min read • Last month
Banks must modernise core systems, says Temenos report
Digital Transformation

Banks must modernise core systems, says Temenos report

Banks risk falling behind as fragmented legacy estates slow AI and cloud gains, with modern core systems now key to growth and service delivery.

By Karen Joy Bacudo • 4 min read • Last month
Adyen adds loyalty software in €750m Talon.One deal
Software-as-a-Service

Adyen adds loyalty software in €750m Talon.One deal

The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.

By Karen Joy Bacudo • 3 min read • Last month
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month
SAP & Google Cloud launch multi-agent marketing AI
Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Customer data stories

Liverpool FC expands SAS partnership for fan marketing
Data Protection

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Alkami launches digital sales platform for US banks
Data Analytics

Alkami launches digital sales platform for US banks

More banks and credit unions are opting for bundled onboarding and engagement tools as Alkami ties account opening to digital banking and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Ulta Beauty adds Google AI shopping tools for customers
Digital Transformation

Ulta Beauty adds Google AI shopping tools for customers

Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.

By Mark Tarre • 4 min read • Last month
Braze launches AI tools for marketers with Europe hosting
DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Last month
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Last month
TD adds Google virtual card numbers for Canadian shoppers
Data Protection

TD adds Google virtual card numbers for Canadian shoppers

Canadian shoppers can now use tokenised Visa details at checkout in Chrome and Android, reducing card exposure to merchants.

By Karen Joy Bacudo • 4 min read • Last month
Braze launches AI tools for marketers & European hosting
Customer Relationship Management

Braze launches AI tools for marketers & European hosting

Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.

By Shannon Williams • 5 min read • Last month