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Customer data stories

Backbase launches AI-native banking OS to unify frontline
Software-as-a-Service

Backbase launches AI-native banking OS to unify frontline

Banks could use the new platform to cut frontline bottlenecks, as Backbase says 80% of such work happens in disconnected system gaps.

By Karen Joy Bacudo • 3 min read • Last month
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
SAP & Google Cloud expand AI partnership for marketers
Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Last month
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month
UK hospitality operators worry over AI data security
Data Protection

UK hospitality operators worry over AI data security

More than half of UK and Irish hospitality businesses fear AI could expose customer and company data, a new survey shows.

By Sean Mitchell • 4 min read • Last month
ShareGate survey says AI exposed data at 29% of firms
Data Protection

ShareGate survey says AI exposed data at 29% of firms

AI tools have surfaced customer records and other sensitive files at 29% of firms, highlighting weak Microsoft 365 governance.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Last month
UK firms face AI data exposure despite Copilot confidence
Data Protection

UK firms face AI data exposure despite Copilot confidence

Despite widespread confidence in governance, UK companies are already seeing AI tools surface sensitive data as Copilot rollouts accelerate.

By Sofiah Nichole Salivio • 4 min read • Last month
Australians trade down to smaller treats, Experian says
Gaming

Australians trade down to smaller treats, Experian says

Cost-of-living pressure is pushing households towards cheaper indulgences, with personal care, digital goods and travel holding up best.

By Karen Joy Bacudo • 3 min read • Last month
Why runtime identity is emerging as the next cybersecurity imperative
Data Protection

Why runtime identity is emerging as the next cybersecurity imperative

As AI agents spread across workplaces, static credentials are proving too risky for sensitive tasks and customer-facing systems.

By Ash Diffey • 5 min read • Last month
Adobe unveils CX Enterprise Coworker for AI workflows
Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Last month
Adobe launches CX Enterprise to unify AI customer workflows
Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.

By Sean Mitchell • 4 min read • Last month
Adobe expands AI partner network for customer experience
Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Last month
Mythos changes everything: Is your AI agent security ready?
Firewalls

Mythos changes everything: Is your AI agent security ready?

Enterprises face a new security gap as AI agents spread without oversight, with one preview model finding attack paths in hours rather than days.

By Dev Rishi • 5 min read • Last month

Stories from Other Regions

Customer data stories

UK data privacy complaints rise in finance & health
Data Protection

UK data privacy complaints rise in finance & health

Complaints over data handling are mounting across UK finance and health, with the ICO seeing the sharpest rise in retail and manufacturing too.

By Catherine Knowles • 3 min read • Last month
Retailers urged to clean address data for faster deliveries
Customer Experience

Retailers urged to clean address data for faster deliveries

Poor address records are driving misdeliveries, extra fuel use and customer churn, costing retailers GBP £11.60 a parcel on average.

By Barley Laing • 5 min read • Last month
Treasure AI launches agentic platform for marketers
Customer Relationship Management

Treasure AI launches agentic platform for marketers

Marketers could cut manual campaign work as the new platform uses customer data and AI agents to trigger actions across channels in real time.

By Sofiah Nichole Salivio • 4 min read • Last month
AEON360 teams with Google Cloud on AI shopping push
Digital Transformation

AEON360 teams with Google Cloud on AI shopping push

Shoppers in Malaysia will gain a single AI-led journey across AEON services as the retailer starts linking buying, payments and rewards with Google Cloud.

By Sofiah Nichole Salivio • 4 min read • Last month