Customer engagement stories
Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.
The new feature lets m10 users send money to more than 140 countries and territories, broadening Bir's reach beyond domestic payments.
Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.
The Brisbane agency's recognition boosts Australia's profile in Umbraco's global partner network as it expands across APAC.
Stores are becoming a bigger tech battleground as retailers seek tighter links between operations, checkout and customer engagement.
Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.
Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.
Lower energy use has helped trim Axis's direct emissions, but the vast bulk of its footprint still sits in suppliers and product use.
Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
The appointments bolster Google Cloud's push for AI and cloud growth in Southeast Asia, as competition intensifies across key markets.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.
The gap leaves many retailers exposed, as most feel pressure to adopt AI yet fewer than half have a clear plan for doing so.
The deal broadens Wise's customer reach beyond payments, tying its cross-border banking tools to advice for millions of people moving abroad.
Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.
Businesses across Singapore, Malaysia and Indonesia can now automate multilingual chat sales around the clock, reducing missed leads and follow-up delays.
Brands and rights holders will get a free diagnostic as scrutiny grows over whether sports sponsorships drive business value beyond visibility.