Customer engagement stories
Customer-facing staff may handle chats and calls more easily after 8x8 Engage won Gold at the NY Product Design Awards.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.
Inbox failures are leaving as much as 20% of email ROI at risk, as senders struggle to measure returns and improve deliverability.
Direct use is boosting trust in conversational AI, with 82% of active users reporting measurable value and many still wary of deployment costs.
The deal gives private equity clients wider Salesforce support across sales, pricing and revenue systems, plus delivery teams in three regions.
AI is now being woven into product development and internal workflows as the cloud communications group marks 20 years in business.
Rising AI traffic is pushing firms to treat wireless upgrades as a growth bet, with most planning bigger budgets and faster refreshes.
Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.
Dealers could cut missed leads as an always-on chatbot from Motortech.ai is folded into Keyloop's Fusion retail platform.
Banks will be able to prompt customers to switch salary payments and bills inside their apps, aiming to boost deposit growth and track uptake.
Boardroom support for Dig’s expansion into consumer fintech has been bolstered by Ideal World co-founder Paul Wright’s appointment.
The Bristol startup’s pay-as-you-use platform targets firms in regulated sectors that need to automate customer contacts without long deployments.
Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.
Businesses gain an AI-enabled contact centre with omnichannel support, as Cox Business broadens its portfolio beyond traditional telecoms services.
Hospitality operators could see faster guest logins and better data capture, as the system links public Wi-Fi access with marketing tools.
Partners can now sell voice, messaging and AI-led service tools in 170 markets as the Sydney-founded firm expands overseas.
Running on standard CPUs, the on-device system could make lifelike avatars practical for games, training and virtual assistants at scale.
Avion Rewards members will soon get a new booking portal with flexible point redemptions and pricing tools as RBC shifts travel tech to Hopper.
Businesses under pressure to prove loyalty returns will get new training on AI shopping tools, customer behaviour and program profitability.