Distributors stories

Deloitte, Microsoft and Intel among SAS partner awards winners as global software vendor spotlights channel growth across Europe, Asia-Pacific and the Americas.

SentinelOne taps Shah to expand partner network across Australia, New Zealand and APJ as AI-driven threat shifts lift channel demand.

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

iManage strengthens its global partner push with two senior hires as the software group looks to widen ecosystem links and sharpen channel execution.

Synthflow names Matt Alexander Vice President of Channel and Alliances to deepen partner ties and drive international AI growth.

Westcon Solutions wins Hong Kong and Macau distribution deal to back UiPath partners with services, engineering support and AI automation tools.

Lexar to reward top Indian partners at Thailand meet as it unveils gaming, AI and creator storage products for a fast-growing market.

Tech Data gains Microsoft Frontier Distributor status as Asia Pacific partners seek stronger cloud, security and training support.

Syspro appoints Chief Revenue Officer Leanne Taylor as Chief Executive Officer in a planned handover, as Jaco Maritz moves to a board role.

Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.

AI-driven botnets fuel eight million DDoS attacks in late 2025, as multi-vector assaults hit 30 Tbps and strain global critical services.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Saviynt taps Exclusive Networks to distribute its identity security tools across APJ, targeting surging AI-driven machine identities.

Saviynt taps distributor NEXTGEN to expand APAC and Japan identity security reach as non-human accounts surge and AI risks intensify.

Distributors stockpile more inventory as a Phocas report warns planning gaps and data limits are raising costs and operational complexity.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.

Tech Data and NetApp open an AI Test Drive hub in India, giving partners ready-made infrastructure to trial and scale real-world projects.

RedCloud passes 100,000 users and deploys agentic AI across its trade platform after enabling over USD $6.91 billion in FMCG transactions.

ECI acquires Drypowder to embed AI-driven AR and digital payments into its ERP platforms for construction and building materials users.

GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.