Incubeta stories

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

Senior leaders in marketing are urged to embrace a fail-fast mentality, breaking down silos and proving marketing's impact on business, says a CFO expert.

Incubeta has teamed up with Popeyes to boost the fast-food chain's digital presence in the UK, implementing geo-targeted marketing strategies in key cities.

Incubeta names Ash Rane as APAC Client Director for Data, bolstering its expertise post-Persuasion acquisition and Sam Shennan's promotion to Regional CEO.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.