The Ultimate Guide to Partner Programmes
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Indian Partner Programmes News
Regional stories with direct local relevance
Vertical Data opens New Delhi office for India AI push
Vertical Data opens New Delhi office as it targets India's fast-growing AI infrastructure market with GPU financing, data centres and sovereign programmes.
KPMG survey says managed services vital for AI rollout
KPMG survey finds managed services are becoming central to AI rollout as executives seek help with skills gaps, cyber risk and governance.
Inspira launches two Microsoft Security Copilot agents
Inspira Enterprise has added two Microsoft Security Copilot agents to the Security Store, aiming to sharpen ATT&CK coverage and incident triage.
Bagalkot University honours Mahesh Bellad with doctorate
Bagalkot University confers honorary doctorate on Mahesh Bellad at its first convocation, recognising his work in digital learning and AV systems.
Consistent Infosystems launches ASTRA & ORBIT wireless mice
Consistent Infosystems unveils ASTRA and ORBIT wireless mice with Bluetooth, 2.4GHz connectivity and Type-C charging for multi-device users.
Sonata Software wins AWS migration & modernisation badge
Sonata Software secures AWS Migration and Modernization Competency as enterprise demand for cloud overhaul, data transformation and AI delivery grows.
Analyst Insights
Research and market analysis connected to Partner Programmes
Gartner: AI layoffs do not improve returns on investment
Tessell names McDonough & Carter to executive team
Pax8 & NinjaOne form global MSP referral partnership
Boomi gains analyst praise across integration & AI
AI PC adoption moves from pilots to workplace rollout
Featured News
Exclusive: Google sees success with niche AI playbooks
Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.
Scale By Avec says strategic hiring is the key in the age of AI
Scale By Avec urges firms to rethink hiring in AI era, backing training, human skills and entry-level pathways over headcount cuts.
Milestone turns video data into AI-driven intelligence
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
Exclusive: Edifier outlines next phase of global audio strategy
Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.
Expert Columns
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Agentic commerce and the evolution of retail purchase behaviour
Why Legal Services demand is about to grow, not shrink
The biggest shift in M&A: Strategic and cultural fit first (then financial)
Pivoting marketing strategy in the face of a recession
Why the next phase of AI adoption will be determined less by models and more by data foundations
How Apograph uses proactive firewall upgrades to protect clients and control costs
Interviews
Interviews and video coverage from the network
Exclusive: Google sees success with niche AI playbooks
Scale By Avec says strategic hiring is the key in the age of AI
Milestone turns video data into AI-driven intelligence
Exclusive: Edifier outlines next phase of global audio strategy
Exclusive: Celonis' Pascal Coubard shares APAC ambitions and growth
Recent Partner Programmes News
Persistent posts FY26 revenue growth & £40 dividend
Persistent posts 17.4% FY26 revenue growth, lifts annual dividend to INR ₹40 and logs a 24th straight quarter of gains.
Azul gains momentum on enterprise Java cloud demand
Azul's FY26 surge was fuelled by enterprise Java demand, with finance, healthcare and retail driving bookings as the firm expanded partnerships and tooling.
Netskope launches Mumbai management plane for Indian data
Netskope adds Mumbai management plane to keep Indian policy and log data local as DPDPA and sector rules intensify sovereignty demands.
CloudKeeper wins AWS AI competency as demand grows
CloudKeeper secures AWS AI Services Competency as it expands agentic AI and FinOps tools to help enterprises deploy models securely and control costs.
AI&Beyond launches partner circle for enterprise AI
AI&Beyond unveils selective partner circle to tap CXOs and consultants for enterprise AI literacy deals and shared revenue.
Cloud.in wins AWS MSP status in cloud services push
Cloud.in secures Amazon Web Services Managed Service Provider status, boosting its pitch for FinOps-led optimisation and AI-driven cloud operations.
Consistent launches Hornet & Raptor Micro ATX cabinets
Consistent Infosystems targets budget PC builders in India with compact Hornet and Raptor Micro ATX cabinets for gamers, office users and professionals.
Consistent launches RapidCool & Motion ARGB coolers
Consistent launches RapidCool and Motion ARGB CPU coolers in India, targeting gamers and creators with temp display, ARGB fans and Intel-AMD support.
ABB, TCS deepen industrial AI & factory modernisation pact
ABB and TCS have expanded their industrial AI pact to modernise factories, upgrade IT, and explore new AI infrastructure in India.
Schneider Electric promotes Sumati Sahgal for data centres
Schneider Electric has elevated Sumati Sahgal to lead secure power and data centres in Greater India amid surging digital infrastructure demand.
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
Lexar blends AFA football tie-up with India expo push
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Consistent unveils IcePulse & HydroCool AIO coolers
Consistent expands its PC hardware range in India with IcePulse 240mm and HydroCool 360mm ARGB AIO liquid CPU coolers for gaming rigs.
Gorilla & Yotta to deploy USD $500m AI GPUs in India
Gorilla and Yotta will deploy more than 5,000 AI GPUs in India, targeting USD $500m in revenue and backing the country's sovereign AI push.
IIM Ahmedabad spotlights digital public infrastructure
InCIS 2026 at IIM Ahmedabad unites global experts to explore how digital public infrastructure can shape a sustainable, sovereign future.
Tech Data & NetApp unveil AI Test Drive hub in India
Tech Data and NetApp open an AI Test Drive hub in India, giving partners ready-made infrastructure to trial and scale real-world projects.
From participation to influence: redefining women's leadership in india's technology transformation era
As India's tech economy surges, women's leadership must shift from presence in teams to real influence over high‑stakes digital decisions.
Consistent wins BIS-ER nod for 'Made in Bharat' CCTV
Consistent Infosystems wins BIS-ER approval for its 4G and Wi‑Fi CCTV range, backing a 'Made in Bharat' pitch on safety and data localisation.
Blue Cloud Softech wins nod for national ISP licence
Blue Cloud Softech wins key LoI from India's DoT for a national ISP licence under the Unified Licence VNO framework, pending compliance steps.
Smart Home Expo 2026 returns to Mumbai with 450+ brands
Smart Home Expo 2026 returns to Mumbai's Jio World Convention Centre with 450+ brands and demo rooms in its biggest trade edition yet.
Job Moves
Schneider Electric promotes Sumati Sahgal for data centres
Cloud.in names Vishal Dhanfule West India sales head
NetApp appoints Premalakshmi Ramakrishnan to lead India
Cloud.in appoints Vishwas Gupta as new India Sales Head to drive growth
Westcon-Comstor names Manish Israni CTO for India & SAARC
