Reputation management stories
Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.
Marketers face new pressure to track brand presence in AI answers, as Conductor's suite helps enterprises monitor citations and sentiment.
Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.
Brands risk losing search traffic as Trustpilot’s new tools track how recent reviews shape AI recommendations and rankings.
Inbox failures are leaving as much as 20% of email ROI at risk, as senders struggle to measure returns and improve deliverability.
It aims to help multi-site operators spot falling satisfaction faster by turning scattered feedback into cited answers and action plans.
The move comes as cyber security scrutiny grows, with Fleming tasked with sharpening how Kordia explains its role in keeping New Zealand connected.
More companies are staying silent on social issues as US polarisation pushes PR teams towards defensive, selective messaging.
AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.
Only 21.1% of workers have had training, leaving many to rely on generative AI at work while still worrying about errors and poor output.
Businesses could save about 20% on breach costs if they prepare responses in advance, according to QBE and Atmos claims data.
Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.
For CIOs, independent coverage can reveal whether a vendor's online prominence reflects real market traction or just polished marketing.
Pressure from regulators and Google is putting firms at risk of hefty penalties if they screen out unhappy customers before asking for public reviews.
Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.
Only 30% of New Zealand organisations have a cyber recovery plan, leaving customers and operations exposed if attacks cause prolonged outages.
Renault is already using the platform, as the Paris-based startup targets boards with AI that scans reputation and risk across 100,000 sources.
Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.
Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.
Executives risk eroding trust with investors and staff if AI-generated language replaces direct, human communication, Terry Szuplat said.