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Reputation management stories

Study finds AI models develop distinct citation habits
Marketing Technologies

Study finds AI models develop distinct citation habits

New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Qualtrics unveils AI tools to fix customer issues fast
Unified Communications

Qualtrics unveils AI tools to fix customer issues fast

Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 19th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
AI agents drive surge in cyber threats & extortion
Malware

AI agents drive surge in cyber threats & extortion

AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.

By Sofiah Nichole Salivio • 6 min read • Sat, 14th Mar 2026
BrightEdge unveils AI tools to track search visibility
Data Analytics

BrightEdge unveils AI tools to track search visibility

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026
B2B marketers struggle to manage brand visibility in AI
Digital Transformation

B2B marketers struggle to manage brand visibility in AI

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026
Why 'Give to Gain' needs to stop being a women's virtue and start being a business model
Unified Communications

Why 'Give to Gain' needs to stop being a women's virtue and start being a business model

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

By Lizi Sprague • 3 min read • Fri, 6th Mar 2026
From video games to AI visibility: How women in tech can build authority through PR
Gaming

From video games to AI visibility: How women in tech can build authority through PR

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

By Candice Gersun • 4 min read • Thu, 5th Mar 2026

Stories from Other Regions

Reputation management stories

Pattern launches tools to boost brands' AI visibility
Marketing Technologies

Pattern launches tools to boost brands' AI visibility

Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.

By Sean Mitchell • 4 min read • Wed, 18th Mar 2026
Why 'good enough' voice tools quietly cost businesses
Customer Relationship Management

Why 'good enough' voice tools quietly cost businesses

'Good enough' voice tools quietly drain time, frustrate staff and erode service, as hidden frictions multiply across calls, teams and offices.

By Sofiah Nichole Salivio • 7 min read • Sat, 14th Mar 2026
NZ small businesses embrace AI but struggle to scale use
Digital Transformation

NZ small businesses embrace AI but struggle to scale use

Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.

By Catherine Knowles • 4 min read • Tue, 10th Mar 2026
If AI can't quote you, do you exist? The new reality for communications
Digital Transformation

If AI can't quote you, do you exist? The new reality for communications

As AI becomes a sleepless gatekeeper of reputation, communicators must feed the machines or risk vanishing into background noise.

By Deborah Pead • 5 min read • Fri, 6th Mar 2026
Advancing resilience and representation: Women leading the next era of technology
Disaster Recovery

Advancing resilience and representation: Women leading the next era of technology

Women leaders are reshaping resilience in tech, turning complex risk into clear strategy while pushing for inclusion and real influence.

By Melanie Lucht • 5 min read • Fri, 6th Mar 2026
Safeguarding personal reputations: Women leaders' edge in AI-driven tech communications
Marketing Technologies

Safeguarding personal reputations: Women leaders' edge in AI-driven tech communications

Women tech leaders harness AEO and EEAT to shield reputations from AI deepfakes, turning bias-fuelled vigilance into a strategic edge.

By Carrick Graham • 4 min read • Thu, 5th Mar 2026
Energyz Black wins Hotwire Accelerator for UK energy AI
Artificial Intelligence

Energyz Black wins Hotwire Accelerator for UK energy AI

Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.

By Sofiah Nichole Salivio • 4 min read • Wed, 4th Mar 2026