Resellers Stories - Page 3

Indian Stories

Resellers stories

Lexar blends AFA football tie-up with India expo push

Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026

Global Stories

Resellers stories

Digital Transformation

Westcon Solutions becomes UiPath's distributor in Hong Kong

Channel partners in Hong Kong and Macau gain a single route to UiPath products, plus services and sales support, under the new deal.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Firewalls

Akamai appoints Fiona Zhang to lead APJ channel sales

Most new customers in Asia Pacific and Japan already arrive via partners, underscoring Akamai’s shift to indirect sales as Fiona Zhang takes over the channel role.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Storage

Lexar Udaan 2.0 in Thailand to reward India partners

Top Indian resellers are set to be rewarded in Thailand as Lexar courts a channel network vital to growing storage demand across 46 cities.

By Sean Mitchell • 4 min read • Last month

Storage

Delinea names Scott Goree to lead global partner strategy

Delinea is aiming to widen partner-led sales as customers increasingly buy identity security through resellers, service providers and advisers.

By Mark Tarre • 4 min read • Last month

Digital Transformation

Tech Data wins Microsoft Frontier Distributor status

The accreditation strengthens Tech Data's role in helping Asia-Pacific partners sell Microsoft cloud services, security tools and AI products.

By Kaleah Salmon • 4 min read • Last month

Firewalls

Entrust and Chillisoft partner to kick cybersecurity goals

Chillisoft’s local support is helping Entrust reach more ANZ resellers as tighter budgets, AI threats and shorter certificate lifespans raise risk.

By Anthony Caruana • 5 min read • Wed, 1st Apr 2026

Unified Communications

8x8 wins CRN channel honours & nine Palomarr awards

Partner-led sales for communications tools have been boosted by external recognition for 8x8 across Europe, Australia and nine product categories.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 27th Mar 2026

Digital Transformation

Start Tech boss urges MSPs to focus on business needs

Managed service providers risk missing client needs if they chase AI hype first, Ian Groves told an industry event in London.

By Sofiah Nichole Salivio • 5 min read • Fri, 27th Mar 2026

Firewalls

Broadcom launches Symantec CBX cloud security platform

Broadcom unveils Symantec CBX, a unified cloud XDR platform blending Symantec and Carbon Black tech to simplify advanced threat defence.

By Sean Mitchell • 4 min read • Wed, 25th Mar 2026

Customer Relationship Management

AWS unveils AI agents to streamline Partner Central

AWS rolls out Bedrock-powered AI agents in Partner Central, automating deal admin, sales guidance and funding requests for partners.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Mar 2026

Software-as-a-Service

Keepit & Hammer expand UK, Ireland SaaS backup reach

Keepit teams with Hammer Distribution to expand SaaS backup coverage across UK and Ireland, targeting sovereignty and cyber resilience demand.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026

Unified Communications

8x8 launches Engage globally to extend customer CX

8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026

Firewalls

SonicWall revamps partner programme & appoints CRO

SonicWall overhauls its SecureFirst Partner Program and appoints Patrick O'Donnell as CRO to drive partner-led sales and managed services.

By Sean Mitchell • 3 min read • Fri, 13th Mar 2026

Stories from Other Regions

Resellers stories

DevOps

Distology signs Snyk distribution deal across Europe

Growing demand for earlier code security has prompted Distology to add Snyk’s application and AI tools to its UK, DACH and Benelux channel offer.

By Shannon Williams • 3 min read • Last month

Software-as-a-Service

NeonNow launches AI customer platform across 170 markets

Partners can now sell voice, messaging and AI-led service tools in 170 markets as the Sydney-founded firm expands overseas.

By Kaleah Salmon • 3 min read • Last month

Digital Transformation

Samsung adds Ingram Micro to rugged device network

Australian partners now have wider access to Samsung rugged phones and tablets, with Ingram Micro extending reach into government and frontline sectors.

By Sean Mitchell • 4 min read • Tue, 31st Mar 2026