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Digital Channels stories

Exclusive: How Verint's customer experience is thriving with Open AI
Unified Communications

Exclusive: How Verint's customer experience is thriving with Open AI

Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.

By Melania Watson • 5 min read • Wed, 21st Aug 2024
Campaign management software market to reach $10.2B by 2034
Customer Relationship Management

Campaign management software market to reach $10.2B by 2034

The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

By Shannon Williams • 4 min read • Tue, 23rd Jul 2024
Chris Shayan appointed head of AI at Backbase to lead vision
Digital Transformation

Chris Shayan appointed head of AI at Backbase to lead vision

Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.

By Imee Dequito • 3 min read • Wed, 26th Jun 2024
NICE unveils advanced WFM solutions for digital integration
Unified Communications

NICE unveils advanced WFM solutions for digital integration

NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.

By Tom Raynel • 3 min read • Fri, 31st May 2024
Chris Murphy joins G Squared to head new performance division
Binge

Chris Murphy joins G Squared to head new performance division

Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.

By Imee Dequito • 3 min read • Thu, 23rd May 2024
Australian firms see customer rates hit by increasing fraud
Fintech

Australian firms see customer rates hit by increasing fraud

LexisNexis Risk Solutions' study reveals 80% of Australian firms recognise fraud significantly impacting customer conversion rates.

By Shannon Williams • 3 min read • Thu, 2nd May 2024
Yahoo ventures into CTV space with Yahoo Identity Solutions
Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024
Embracing new tools in CX to revolutionise the digital customer journey
Unified Communications

Embracing new tools in CX to revolutionise the digital customer journey

Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.

By Contributor • 4 min read • Tue, 6th Feb 2024
Data-driven video: A new frontier for ads in APAC
Data Analytics

Data-driven video: A new frontier for ads in APAC

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

By Killian Menigot • 5 min read • Wed, 31st Jan 2024
Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports
Sports

Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.

By Kaleah Salmon • 3 min read • Wed, 17th Jan 2024
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Enterprise Content Management

Storyblok survey reveals consumers' festive buying behaviour and trust issues

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

By Catherine Knowles • 3 min read • Wed, 29th Nov 2023

Stories from Other Regions

Digital Channels stories

eflow Global upgrades TZEC to combat market abuse with AI
Unified Communications

eflow Global upgrades TZEC to combat market abuse with AI

eflow Global's TZEC upgrade leverages AI to enhance eComms surveillance, aiming to curb market abuse and meet strict regulatory demands amid rising fines.

By Catherine Knowles • 3 min read • Tue, 16th Jul 2024
FedEx launches handbooks to boost SME eCommerce in China, Japan
WeChat

FedEx launches handbooks to boost SME eCommerce in China, Japan

FedEx unveils handbooks to guide SMEs in China and Japan's eCommerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.

By Kaleah Salmon • 3 min read • Wed, 3rd Jul 2024
Mastering Mail: Crafting a resilient mail strategy amidst the changing postal landscape
Disruption

Mastering Mail: Crafting a resilient mail strategy amidst the changing postal landscape

As Ofcom hints at reduced letter deliveries, businesses must brace for possible mail disruptions and refine their mailing strategies for resilience.

By David Beirne • 4 min read • Thu, 20th Jun 2024
RingCentral launches AI-powered contact centre RingCX in Australia
Unified Communications

RingCentral launches AI-powered contact centre RingCX in Australia

RingCentral's AI-driven contact centre RingCX sees Australian launch, promising tailored solutions across all business sizes, with a focus on enhanced customer service via omnichannel and integrated capabilities.

By Catherine Knowles • 3 min read • Fri, 3rd May 2024
Email spam hits new high, increasing nuisance communication by 31%
Email

Email spam hits new high, increasing nuisance communication by 31%

Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.

By Catherine Knowles • 3 min read • Mon, 29th Apr 2024
Trade Me sees 20% campaign performance improvement using new tools
Data Analytics

Trade Me sees 20% campaign performance improvement using new tools

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

By Contributor • 8 min read • Tue, 13th Feb 2024
Financially unstable citizens least likely to use digital government aid
EduTech

Financially unstable citizens least likely to use digital government aid

New Zealand's most financially unstable populations reported as least likely to utilise digital channels for government support.

By Shannon Williams • 3 min read • Thu, 23rd Nov 2023