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Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

Kevin Weil, OpenAI's Chief Product Officer, joins Cisco's board from May 12, 2025, to boost AI and growth strategies at the tech giant.

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.

Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.

The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

As digital fitness services surge in popularity, Kaspersky warns users of potential data security risks, urging precautions to protect personal information.

Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.

Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.

Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.

Endor Labs reveals major security flaws in CocoaPods, threatening apps like Instagram and Uber. Critical CVEs could impact Swift and Objective-C supply chains.

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.

Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

Xerocon London's first-timers' guide provides essential insights to prepare for the thrilling atmosphere of the event, which will alter one's perspective on accounting.

Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.