The Ultimate Guide to Personalisation
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
AI shifts focus to governance across enterprise security
Boards now face rising pressure to govern AI agents and multiple tools as enterprises embed the technology across security, CX and IT.
JioHotstar says voice search overtakes text in discovery
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Netcore launches Audience Agent for faster segmentation
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Galgotias students raise INR 3 crore for AI startup
The funding will help Cybergenix Security expand its AI and cybersecurity platform as Indian universities push harder into student entrepreneurship.
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
SquadStack AI Adds Visual Intelligence to Sales Calls
Redundant questions could fall as voice AI starts using product images and listing data to tailor sales calls before they begin.
Analyst Insights
Research and market analysis connected to Personalisation
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Featured News
Reviews
Expert Columns
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Your marketing problem isn't data overload, it's inaction
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
The next phase of AI in marketing is not just more automation
Interviews
Interviews and video coverage from the network
Recent Personalisation News
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
Netcore.ai rebrand puts AI agents at marketing core
Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.
Amex GBT launches Claude AI connector for bookings
Business travellers can now book policy-compliant flights and hotels inside Claude, as Amex GBT pushes AI agents from search to transactions.
Agentic AI-facilitated spending to hit USD $3.35tn by 2030
Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.
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Epsilon launches Brand Pages for retailer websites
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
Cvent to return with Singapore conference on AI & growth
The fifth edition will spotlight how AI and event-led growth are reshaping planning, venue sourcing and revenue tracking for regional teams.
Laser Clinics launches headless site on BigCommerce
Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.
Sprinklr adds AI tools to speed customer responses
Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.
Visa refreshes Infinite cards for Asia Pacific affluent
Affluent cardholders in Asia Pacific will get more tailored travel and dining perks, as Visa splits its premium offering into three tiers.
TikTok report says AI creative needs better signals
Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.
Meta launches Muse Image in Meta AI for chats & apps
The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.
AS Watson appoints 31 tech partners for AI retail push
Its 17,000-store group is broadening AI use from customer service to operations and analytics as it deepens ties with suppliers.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
Kwik Trip adds AI loyalty campaigns with Eagle Eye
The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.
Radisson launches AI price-matching tool for direct bookings
Guests can now get lower rates instantly on Radisson's own site, as an AI tool matches third-party prices without manual claims.